Privacy policy

Last updated: October 27, 2026

This Privacy Policy describes how Lizard King LLC d/b/a Walking In The Deep (“Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from walkinginthedeep.com (the “Site”) or otherwise communicate with us (collectively, the “Services”).

By using the Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.

Changes

We may update this Privacy Policy from time to time. We will post the revised policy on the Site and update the “Last updated” date.

Information we collect

Depending how you use the Services, we may collect:

  • Contact details such as name, email, phone, and address
  • Order information such as items purchased, shipping/billing details, and payment confirmation (payment card details are handled by our payment processors; we do not store full card numbers)
  • Account information if you create an account
  • Usage data such as device, browser, IP address, and how you interact with the Site, including via cookies and similar technologies
  • Customer support messages you send us

We may also receive information from service providers who help run the store, including Shopify, payment processors, and fulfillment partners such as Printify.

How we use information

  • To process orders, payments, shipping, returns, and customer support
  • To operate, secure, and improve the Site and Services
  • To send order-related emails and, where allowed, marketing messages (you can unsubscribe from marketing)
  • To detect and prevent fraud or abuse
  • To comply with law and enforce our terms

Sharing

We share personal information with vendors who help us operate (for example Shopify, payment processors, fulfillment and shipping partners, and analytics or marketing tools), when you ask us to, within our business as needed, or when required by law or to protect rights and safety. We do not sell your personal information for money.

For cookies related to Shopify’s platform, see https://www.shopify.com/legal/cookies

Retention and security

We keep information as long as needed for the purposes above, legal obligations, dispute resolution, and enforcement of agreements. No method of transmission or storage is perfectly secure.

Children

The Services are not directed to children, and we do not knowingly collect personal information from children.

Your choices

Depending on where you live, you may have rights to access, delete, correct, or receive a copy of personal information, or to opt out of certain processing. To make a request, email info@walkinginthedeep.com. We may need to verify your identity. You can also unsubscribe from marketing emails using the link in those messages.

Contact

Lizard King LLC d/b/a Walking In The Deep
9955 Stuart Rd, San Antonio, TX 78263, United States
Email: info@walkinginthedeep.com
Phone: 830-534-4021